Saul Bass was born on the 8th May 1920 in New York. He was a famous graphic designer within the film industry. It is believed that he was so successful because his ideas were so different and innovative, his ideas consisted of foreshadowing the upcoming plot through the use of titles. For his work, he has won numerous awards, including, an academy award for best documentary.
In 1961 Saul Bass married his wife Elaine, she also was a title designer and filmmaker, they worked alongside each other for over 40 years, and together they worked with icons such as: Martin Scorsese, Danny DeVito, and Alfred Hitchcock. Saul and Elaine Bass had 2 children, although they continued to work together up until Saul died in 1996.
Saul and Elaine Bass were considered modern for the time due to the way their sequences were created. Moreover, they changed the idea of title sequences whereby they used to be less related to the movie and often just still images whereas Bass created a small story within the sequence that related to events within the movie.
Saul Bass is also known for logo designs, including: Kleenex (1980), Bell (1969), and AT&T (1986). He started out in advertising until he had his first big job which was for a film called Carmen Jones in 1954, whereby the filmmakers were so pleased with his work on the poster that they asked him to design the title credits as well.
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